In partnership AMREF Health Africa (the largest health development NGO based in Africa) and the Coca Cola Foundation on behalf of Coca-Cola Africa, Project HAND UP developed and produced two videos in support of Coca-Cola’s 2021 world-wide campaign named “Open Like Never Before.” The campaign was conceived to assist restaurants to comply to international standards of COVID-19 safety protocols and integrate local government regulations for re-opening.
Due to the sheer scope of rules and regulations required to re-open under the law, Project HAND UP was asked to create a light-hearted training video for local eateries to sensitize employees and staff. This video would accompany in-person trainings so that restaurants understood the areas of compliance required to accept dine-in guests.
The second video, designed to roll out to the general public to explain how restaurants were complying with the government standards. We needed families to know that eateries had received adequate training and were indeed ready to “open like never before.”
This video liberally lifted content from the training video and we integrated the three most “famous” puppet characters in Kenya for the video. One, from the long running political satire program XYZ Show, “Keff Joinange” and two from the newly popularized Ask Dr. Pamoja public service announcements, “Bali The Monkey” and “Dr. Pamoja.”